Are you ready to boost your web traffic? If you are relying on people to find you through the internet, then Search Engine Optimisation should be at the top of your priority result. You can’t be able to generate more leads to your business if nobody finds you.
Do you know about 93% of experiences on the Internet start with a search engine? So what happens after someone search the internet? The top results on Google have higher chances of getting clicked. If you are not on the top of the list, you have missed potential traffic. What is even more surprising is that about 75% people won’t even move to the second page of the search results.
Here are a few ways to improve search engine rankings.
Improve your page speed:
Research shows that about 40% of visitors abandon websites if the page takes longer than 3 seconds to load and 80% of visitors do not return to that website. This research shows how valuable is to improve your page speed.
Publish quality content:
Content is king! Quality content is the strongest weapon to boost your search engine rankings, and there is no substitute for great content. Unique content that is created specifically for your targeted audience increases site traffic, and in turn, it improves your website’s authority and relevance. SEO services Sydney can produce quality and unique contents that generate more leads and increase the rankings.
Make sure the site is mobile-friendly:
Mobile usage is on the rise, and about 60% of Google searches come from mobile devices. So search engines recognise this and rank the sites accordingly. Optimise your website for mobile users as well.
Format your webpage:
The layout of your website plays a crucial role in SEO Sydney. It needs to be clear, neat and well-organised. Consider things like typography and the font size. Things like bulleting points and checklists make it easy for the visitors to scan through your content. Pay close attention to your site structure and navigation.
Encourage sharing on social media:
Your business must be active in social media. You can see improvements in your search engine rankings if you encourage social sharing as a regular part of your SEO campaigns.
Use relevant keywords:
Keywords play a major role in SEO. You should include the keywords that people will search for throughout your content. But make sure you do not stuff the content with more keywords because Google will pick up on this and it will have an adverse effect on your ranking.
Hire an SEO company in Sydney and start focusing on SEO to implement the strategies.