Telstra says threat of legal action over payphones is ‘disa…


The City of Melbourne says Telstra’s new payphones are actually ‘advertising masquerading as payphones’ and will seek to halt the roll out of 80 more of the structures.

The City of Melbourne confirmed it is pursuing a range of measures, including the possibility of legal action, in a bid to halt the roll out of a further 80 Telstra advertising structures fitted with super-sized electronic billboards across central Melbourne.

The City of Melbourne said at 2645mm high and 1090mm wide, the new structures are nearly 50 per cent larger than the previous installations. Under the Federal Telecommunications Act 1997, planning approval is not required for the installation of telecommunications infrastructure, provided it meets the criteria for ‘low-impact facility’.

Many of the installations being upgraded by Telstra with the larger new-design structures already carried static advertising. However, the new installations are fitted with 75-inch LCD screens – which are 60 per cent larger than the previous signage displays – and which are programmed to show up to four advertisements every minute.

A planning permit is required for the display of third-party commercial advertising

City of Melbourne planning portfolio chair, Councillor Nicholas Reece, said complaints from the community have said that they are impeding pedestrians, disrupting footpath traffic flow, and negatively impacting a number of local retailers and businesses. The Cities of Port Phillip, Maribyrnong, Stonnington and Yarra have advised they are equally concerned that the new Telstra structures are significantly disrupting footpath traffic and negatively impacting the public realm.

Sydney of Sydney said it is ‘monitoring the situation’.

“Walking trips within the City of Melbourne increased 14 per cent (by 38,000 trips) during a recent four year period. Travelling by foot is the most utilised mode of transport in the Hoddle Grid and as custodians of the city we have a responsibility to maintain space for people. We are not going to sit idly by and allow the plundering of the public realm for private profit,” Reece said.

Algolia Custom Site Search

Be the first to comment

Leave a Reply

Your email address will not be published.


*