Social Media’s Role in A Comprehensive Marketing Plan
Portland, OR – As the owner of a small business with a budget to match, every dollar spent on marketing efforts needs to be working for you – not against you. With that being said it is essential that businesses that want to thrive long-term are effectively using social media channels to better promote their business. Oregon Web Solutions | Portland SEO offers some insight on social media in your marketing strategy, why businesses and their owners can’t afford to overlook social media, and common mistakes that small businesses make.
Social media is arguably one of the most important aspects of a businesses marketing strategy. With the technological boom over the last decade, business owners can’t afford to not use Facebook, Instagram, and other social media outlets. Studies show that, along with SEO, pay-per-click ads and social media are the most effective tools for marketing small and medium-sized businesses. Anyone can post online, and some businesses can even curate great aesthetic and a large following on their social media platforms. Unfortunately, with the way algorithms work now, even the best Instagram or Facebook feed can get overlooked because of the lack of organic reach – meaning the time and money spent on social media efforts will end up yielding little to no results.
When a small business owner spends time, or money, on social media with no results it is easy to get discouraged, or lose faith in the power of online marketing. According to Oregon Web Solutions Facebook Ads guru, Chelsea Morrisey, this is where paid advertising comes in. When a business gets someone interested in their brand, and what they have to offer, they use paid advertising to stay in the forefront of people’s mind. Falling victim to what Chelsea refers to as the “Leaky Bucket Syndrome,” many businesses have no follow up plan when a customer visits their site, and leaves, likely entering into a “consideration” phase. Retargeting potential buyers reminds them that your business is there, and that your business is the best option. Following up with potential customers via retargeting on Google, Facebook, and other platforms alike, is an incredibly effective way to earn sales.When a business doesn’t have a means of keeping in touch with past customers or visitors, they are missing out on a huge amount of recurring revenue that doesn’t require a ton of work to get.
To avoid committing “Random Acts of Marketing” businesses and their owners need to understand, and have, a comprehensive social media marketing plan. In addition to paid advertising, it is essential to post with intent, create engagement, and build brand trust. But, Oregon Web Solutions argues that all of these efforts can go to waste when a business overlooks their insights. Insights essentially allow businesses to track their followers most active times, the posts they engaged with most, the posts they didn’t, and more. Observing what works, and what does not, allows businesses to learn more about their followers and potential customers. At a loss? Oregon Web Solutions has done the work for you and condensed all of the info you need to start thinking about social media and the role it plays in your businesses marketing plan.
Find out more about social media marketing from Oregon Web Solutions here:
Company Name: Oregon Web Solutions | Portland SEO
Contact Person: Seth Morrisey
Email: Send Email
Phone: (503) 563-3028
Address:1717 NE 42nd Ave #3800
Country: United States