Google develops a new rich search result for answers – PPC …


Google today announced a new rich search result for answers. For websites to be eligible for this feature, they have to add a Q&A structured data to the pages with Questions and Answers (Q&A) content.

Publishers can then use the Structured Data Testing Tool to see if the page is eligible and to preview the appearance in search results. Publishers can also check the Search Console to see aggregate stats and markup error examples. The Performance report tells publishers which queries show the Q&A Rich Result in Search results, and how these change over time.

Kayla Hanson, Software Engineer at Google, says the new rich “search results for eligible Q&A pages display a preview of the top answers. This new presentation helps site owners reach the right users for their content and helps users get the relevant information about their questions faster.”

Swiftype Reports

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